Pepsi has released a new product called "Colachup" that mixes cola and ketchup, which has been a hot topic.
Pepsi has unveiled a unique new product that no one could have expected.
On the 30th of last month (local time), the American NBC News revealed Pepsi's new product "Colachup".
Colachup is a ambitious product that Pepsi released in collaboration with the Culinary Institute of America (CIA), one of the world's top three prestigious culinary schools.
Insight Data photo to help understand the article / Yummy Dogs
Pepsi released Colachup to strengthen the pairing of hot dogs and Pepsi Cola.
Pepsi's senior director Jenny Danzi said, "Pepsi Cola has long been a part of American culture, and its cool and refreshing taste has been America's favorite beverage for generations. We always knew that hot dogs tasted better with Pepsi, and now experts think so too."
Colachup, as the name suggests, has a unique flavor that feels like cola and ketchup are naturally mixed together.
It may seem strange, but it is said that cola and ketchup go well together unexpectedly.
According to the CIA, Colachup contains a variety of ingredients, including smoked tomatoes, cinnamon, thyme, oregano, paprika and onions.
CIA Director David Kamen said, "The concept is simple yet creative. The unique flavor of Pepsi and the vibrant citrus blend enhance the bright and tangy characteristics of ketchup, offsetting the smokiness of hot dogs."
He added, "You can enjoy two American classics, Pepsi Cola and hot dogs, in a completely new way."
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It is known that a tasting event for Colachup was held at four Major League Baseball (MLB) stadiums, including Chase Field in Phoenix, Yankee Stadium in the Bronx, Target Field in Minneapolis, and Comerica Park in Detroit, on the 4th.
Netizens who heard the news of the release of Colachup responded, "It might taste good", "If it was in collaboration with the CIA, it seems fine", "Cola and ketchup? Why do you mix them even though they taste good when eaten separately?"
https://www.insight.co.kr/news/443490