Samsung's Challenge for 'Foldable Only One' [on -site] -SOUTH KOREA News
Foreign media in the scenes of the confidence confidence in President Roh Tae -moon's confidence in the 28th meeting, also focuses on usability rather than the splendor of Samsung = foldable aid.[E -Daily Kim Jung -yu reporter] “This year, it will be an important 'taping point' of foldable taxation.I am confident that the foldable will not stay on the smartphone but will be expanded to other categories such as tablets and laptops. ”
The new product is introduced at the Galaxy Unpack held at COEX, Gangnam -gu, Seoul on the 26th.(Photo: Samsung Electronics) The Galaxy Z Flip 5, Fold 5, held at Samsung Electronics Seocho office on the 28th.Roh Tae -moon, the head of Samsung Electronics' MX Business Division (President), felt pride and confidence in the foldable market at the same time.Although it is still small (2%) in the entire smartphone market, I expect that the foldable will emerge as a 'main category' soon, and Samsung and foldable have become inseparable.In the global market, there is also a perception of 'Samsung Electronics = foldable aid'.In the global smartphone market, which had no innovation since the 'iPhone' during the Stephen Jobs, Samsung Electronics was the first place in 2019, and it was a foldable.It was also known through the major foreign media that we met at the Unpack 'event.India and US IT media reporters I met in the field said, "We are looking forward to how technology innovation will be achieved as Samsung is the origin of the foldable phone."Technology innovation is not a big change in appearance.The key is to increase the completeness of the foldable phone to increase the usability of the foldable phone 100%.Samsung Electronics' recently introduced 'Flip 5' and 'Fold 5' projected the winds of the market.For example, it is a typical improvement such as increasing its utilization by doubling the cover display of 'Flip 5' or increasing portability while reducing the weight of 'Fold 5' by 9g.
Roh Tae -moon, the head of Samsung Electronics' MX Business Division, is holding a press conference at Samsung Seocho Office on the 28th.(Photo = Kim Jung -yu) Samsung Electronics' foldable phone innovation directions are large.The first is to design more refined, lighter and more stylish and stronger to satisfy the market demand for new form factors, and secondly, it is to secure the cost competitiveness of foldable phone parts through technical cooperation with partners.After all, it can be seen as a price problem for foldable phones and price issues."The best is to create a foldable only one," he said. "As it is a preoccupation of the market, it is to improve the completeness of the excessive attempt and deliver confidence to consumers."This year, global foldable phone shipments are expected to increase 50% year -on -year, with a global foldable phone shipment of about 22 million.Considering that the overall smartphone market forecast this year is 1.1%, down 1.1% year -on -year, it is relatively growth.Of course, latecomers, such as China, offer mimic products, and delayed the global economy recovery, so the overall market conditions are not good.The situation inside Samsung Electronics is also dark.Due to the large deficit of the semiconductor business, operating profit in the second quarter of this year fell 95%year -on -year to W66.5bn.If there was no defense of the MX division in the first half of the year, Samsung Electronics' entire earnings were also likely to turn to the deficit.The same reason is that the unpacks in the second half of this year are ahead of two weeks.The role of the MX division and foldable phone is large.Samsung Electronics, which has become a definite “first mover” in five years, has to show results with a foldable phone in the second half of this year.This will increase the presence and reliability of Samsung foldable phones internally and externally.Is not friendly.However, Samsung Mobile has a DNA that has been well overcome through innovation and global mobile carriers and customers in this difficult situation.
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